Athora Netherlands N.V. / Zwitserleven
Pension insurance provider Zwitserleven, part of Athora Netherlands, has been a partner of the Royal Concertgebouw Orchestra since early 2024. With this partnership, Zwitserleven wishes to contribute to the future of the orchestra. It offers Zwitserleven/Athora Netherlands and the Concertgebouw Orchestra the opportunity to use the power of classical music to create and share meaningful memories.
Athora Netherlands is a pension and life insurance provider serving the Dutch market. It builds on more than 130 years of knowledge and experience. Through their strong consumer brands Zwitserleven and Reaal, they provide customers with appealing products and services to secure a comfortable income for the future.
Supported by the investment expertise and capital strength of the Athora Group, Athora Netherlands aims to become a leading player in the pension and life insurance market in the coming years. The plan to achieve this goal is outlined in their strategy, titled Ambition 2025.
Zwitserleven is one of the leading pension insurance providers in the Netherlands, its history dating back to 1901. It is renowned for the Zwitserleven feeling: the peace of mind that comes with knowing your pension is well taken care of, allowing you to enjoy your retirement without any worries. The Zwitserleven feeling has become so well-known that it's even included in the Dutch dictionary. It’s what put Zwitserleven on the map.
We feel closely connected to our fellow Amsterdam landmark, the Royal Concertgebouw Orchestra, which creates and shares valuable musical memories with its audience time and again. That feeling aligns perfectly with Zwitserleven’s new positioning: the feeling we share. Beautiful moments are even more valuable when you can share them with family, friends, and loved ones. That’s why we are incredibly proud of this partnership, through which Athora Netherlands, via our brand Zwitserleven, helps make it possible for the Royal Concertgebouw Orchestra to create and share even more meaningful memories with our clients: people building their pension or already enjoying their retirement, advisors, employers, pension funds, and both national and international partners.
We are very pleased that Athora/Zwitserleven has entered into a partnership with us. This collaboration aligns perfectly with our mission to touch as many people as possible with the transformative power of classical music. Like Zwitserleven, we believe that a feeling becomes more powerful when shared with others, just like the shared experience of an audience during a concert. This is a unique opportunity to strengthen the 'Zwitserleven feeling' and create unforgettable moments together.