According to Peter Jacobs, CEO of ING Netherlands, his bank’s global partnership with the Royal Concertgebouw Orchestra goes beyond financial sponsorship: it aligns with the role his organization intends to play in society. What links this bank and this orchestra? And how can they achieve more together than the sum of their parts? Jacobs, a passionate music lover, is happy to explain.

‘Building relationships based on a common goal – that’s what I enjoy.’ Nicole van Det is senior managing director at the consultancy firm Accenture. Here she talks about her company’s partnership with the Concertgebouworkest: ‘A common goal might well take the form of a business project, but it’s that much more satisfying when there’s a social objective.’

Since 2022 the Concertgebouw Orchestra has a new global partner: Booking.com. The Senior Vice President and Chief Marketing Officer of the well-known digital travel company, Arjan Dijk, tells us how Booking.com connects to the Concertgebouw Orchestra. “Unforgettable experiences is what it’s all about.”